A sub-brand logo that is created to sell to small/mid market prospects of the Empyrean ecosystem. Empyrean EnrollmentPoint marketing campaign won a 2014 Gold best B2B campaign, Langrand & Company. Houston.
The Empyrean logo is a redesign for a Benefits Administration company that is looking to upgrade their image, and move towards communicating their new technology driven direction. Empyrean, a guiding light, inspired the main logo element- The helping hand. It is a hand, a stack of papers, and a “E”. During the research of the name, and how people engaged with the word Empyrean, many times the word was misspelled. Dividing up the word by syllables, has helped people remember […]